kingston’s snacks

Packaging and Brand Communication


from shore to shelf: kingston's packaging brings the islands to the snack aisle!

Ahoy, Coconut Crew! Let me tell you how we sprinkled Caribbean magic onto Kingston’s snack packaging. Our client brief sails in like a message in a bottle, promising tantalising cassava chips, coated peanuts, corn crisps, frozen snacks, and teatime biscuits—all infused with Caribbean spirit. With lively illustrations of local dancers, vendors, and tropical landscapes, we set sail to capture the essence of the region. Armed with brushes, we unleashed a tsunami of bold colours, making finding your favorite Kingston’s snack as easy as spotting a parrot on a palm tree.

And let’s not forget about the logo—crafted with a custom-made font as unique as a mermaid’s song, it became the crowning jewel of Kingston’s brand identity, signaling to all who behold it that adventure awaits within. So, here’s to our salty sea dogs and creative swashbucklers who made Kingston’s packaging the treasure it is today!


Picture this: you stroll down the snack aisle, and suddenly, you’re whisked away to the sun-soaked shores of the Caribbean, all thanks to Kingston’s packaging! Each bag of deliciousness isn’t just a snack, it’s a ticket to paradise, adorned with vibrant illustrations that practically sing with the rhythm of the islands, from cassava chips to tea-time biscuits, every product line is a feast for the eyes, boasting scenes of local dancers, sandy beaches, and lush tropical landscapes that transport you straight to vacation mode.

Let us talk about those colours! Bold, bright, and bursting with Caribbean flair, they’re like a fiesta for your senses, making it a breeze to spot your favorite Kingston’s treats on the shelf. Plus, with a visual identity rooted in the rich tapestry of Caribbean culture, complete with a logo as iconic as a steel drum solo, Kingston’s invites you on a flavour-packed journey through the islands with every bite.


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